In recent years, the way audiences consume film and TV content has dramatically changed and it’s becoming increasingly tricky to identify and understand what the marketplace wants from Australian-made content - both domestically and internationally.

In this session, Roadshow Films’ Head of Australian Content Edwina Waddy, who is responsible for the company’s development and production slate of Australian and NZ projects, joins us to demystify the current landscape for Australian filmmakers and provide practical insights and information on what producers can do to successfully craft and target their content for the marketplace here and overseas.

Drawing on her extensive experience of both distribution and production over a 30-year career in the screen industry, Edwina will share her advice on creating Australian stories that sell - and why it’s so important to consider audience and marketplace from the very beginning of project development. We’ll also hear about her passion for Aussie content and why she thinks content quotas will be a good thing for the Australian screen industry. 

Edwina’s Bio:

Edwina is responsible for assessing and developing all Australian and NZ projects for theatrical release. Prior to this she ran programming and strategy for ABC2, subsequently the ABC COMEDY channel, across television and iview. Edwina was previously a Commissioning Editor and Executive Producer for ABC Factual & Documentaries and spent a number of years with the Specialist Factual Department at Channel Four UK. She began her career working with writers, directors, designers and actors at talent agencies including William Morris Agency UK (now WME), Curtis Brown UK, and HLA Australia. Roadshow’s recent titles include THE DRY, PENGUIN BLOOM, THE DROVER’S WIFE THE LEGEND OF MOLLY JOHNSON, SERIOUSLY RED, BLUEBACK, SWEET AS, OF AN AGE, THE NEW BOY, FORCE OF NATURE: THE DRY 2, MIDNIGHT OIL: THE HARDEST LINE, SKATEGOAT, UNBREAKABLE: THE JELENA DOKIC STORY with BETTER MAN and ADDITION to come.

Roadshow Films

Roadshow Films is Australia’s leading independent film distributor; producing and distributing acclaimed film and television releases in Australia and New Zealand for over fifty years. Partners include Warner Bros., HBO, Lionsgate, FilmNation, STX, ITV, Fremantle Media and more.

Roadshow is at the forefront of Australian filmmaking, fostering new talent and bringing the local industry roaring onto the global stage. Passionate supporters of Australian cinema, Roadshow has released record-breaking cinematic classics such as Priscilla: Queen of the Desert, Muriel's Wedding, The Castle, Mao’s Last Dancer, Happy Feet, and Red Dog, as well as more recent box office successes; Oddball, Paper Planes, Penguin Bloom and The Dry.

Veterans in the world of television, Roadshow is adept at bringing iconic scripted and non-scripted productions to life. Roadshow is committed to developing original content through its production entities Roadshow Rough Diamond (Bump, Les Norton, Romper Stomper), and Blink TV (Eurovision – Australia Decides, Sydney Gay & Lesbian Mardi Gras TV coverage).

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